Most teams say they care about quality, yet production defects, late surprises, and frustrated customers still show up. In many organizations, quality is quietly treated as “the QA team’s job,” while everyone else optimizes for speed and throughput.

Agile flips that script. When you work as a Scrum Master, Product Owner, or Agile coach, you are in a unique position to make quality a shared responsibility, supported by clear metrics and smart test automation. That is exactly what we will explore in the November 2025 Agile103 session, “The Agilist’s Role in Driving Quality: Collaboration, Metrics, and Test Automation.”

This event will give you a preview of the ideas we will unpack together, so you can already start nudging your teams toward better quality outcomes.

Quality is a team sport, not a QA department

Modern agile testing practices make it clear that quality has to be baked into every stage of development, not bolted on at the end. Atlassian’s guidance on agile testing stresses that testing is continuous and collaborative, with developers, testers, and product folks sharing responsibility for sustainable delivery of new features with quality.

Recent findings from the Tricentis Quality Transformation Report show that quality gaps are costing organizations millions, and that many teams still struggle to scale automated testing and modern quality engineering practices.

That is not a tooling problem alone, it is a collaboration problem.

As an agilist, you can reframe quality conversations. Instead of asking “Did QA sign off,” you can ask “Where in our workflow do we discover most defects and what would it take to catch them earlier?” Thoughtworks highlights the strategic role of QA in modernization, emphasizing automation, test data, and non functional testing as key levers for reducing risk and accelerating delivery. Your role is to connect those levers to real, everyday team practices.

Join the November 2025 Agile103 session

“The Agilist’s Role in Driving Quality: Collaboration, Metrics, and Test Automation” is designed for Scrum Masters, Product Owners, Agile coaches, delivery leads, and quality leaders who want to move quality from a slogan to a shared daily practice.

In this live session, you will:

• Map how quality flows through your current process

• Identify a small set of meaningful quality metrics for your team

• Sketch a more balanced test automation strategy

• Learn facilitation moves that make quality a collective responsibility

Check the Agile103 Event Calendar for the November 2025 date and registration details, invite a colleague from QA or engineering to attend with you, and consider joining the broader Agile103 Community of Practice to keep learning together.

Share this article with your team, ask them which quality conversations feel hardest right now, and bring those questions into the session so we can work through them in real time.