Facilitated by Tox B.

Being a Product Owner is one of the hardest roles in Agile. This session gives you the tools to do it well.

Welcome to the Product Owner Deep Dive:

The Product Owner is responsible for maximizing the value of the product — but what does that actually look like in practice? This session is a deep dive into the PO role: the decisions, the trade-offs, the stakeholder dynamics, and the daily reality of owning a product backlog.

What We’ll Cover:

• The PO role defined: accountabilities, authorities, and common misunderstandings
• Owning the Product Backlog: writing, refining, and ordering for maximum value
• Writing a compelling Product Goal that guides the team’s work
• Prioritization techniques: MoSCoW, WSJF (Weighted Shortest Job First), Kano Model, Value vs. Effort matrix
• How to say no — and how to say “not yet” — to stakeholders
• Managing the relationship between the PO and Scrum Master
• When you’re a PO without decision-making authority (proxy PO challenges)
• Backlog refinement best practices: how often, who attends, what comes out
• Connecting product decisions to business outcomes and OKRs
• The PO in scaled environments: how the role changes at scale

Scenarios We’ll Work Through:

• A stakeholder bypasses you and goes directly to the team
• Leadership keeps reprioritizing mid-sprint
• Your backlog has 200 items and no one knows what matters
• The team keeps asking “why are we building this?”

Benefits of Attending This Session:

Participants will leave with a clearer understanding of what great product ownership looks like, practical prioritization tools they can apply to any backlog, and strategies for navigating the political and organizational realities of the PO role.